All over the internet, there are half-finished blogs that have their first and last post somewhere in 2006. You normally come across these blogs when you think of a great name for your blog ... then realise someone has taken it already!!
Here are three reasons why many people fail to maintain a blog:
1. They didn't have a reason to keep a blog in the first place. Sounds relatively obvious but quite often people sign up for a blog without any purpose for the blog. For this blog, the purpose is to give ideas and encourage people to know how to live for Christ better. Some blogs are just a mind-dump of ideas and thoughts which after a while, people realise the futility of it all.
2. There is no intended target reader. For GodHacks, the target readers are Christians and those that want to know how to live better lives in the Christian way. For some blogs, as mentioned before, it was just a mind-dump and they are starting to realise people are not that interested in what they are thinking. In fact, quite often it is probably not a good thing to let everyone know what you think, let alone the whole world!
3. The struggle to maintain a blog. Some blogs fail because people just can't be bothered. I personally find that a lot of blogs run by Christians continue to run because a Christian's motivation to blog in the first place was more long term than others. Many Christians want to impact the world in a bigger way and embark on a blog to do so. This is a strong motivation if you continue to walk with God consistently.
There are heaps more reasons but these are some. Perhaps you have one or two reasons you have thought of why blogs fail.
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